the magic of peonies in season
Every year, peonies mark an important moment in the flower industry. They symbolize luxury and love. That’s why florists, designers, and buyers look forward to them for months. At Greenflor, growers, buyers, and logistics teams work closely together. This creates a tightly coordinated process from field to customer. Moreover, demand continues to grow year after year. As a result, peonies remain a strong commercial driver within the Greenflor flower wholesale business.
the story behind peonies
Greenflor’s marketing team recently traveled to the south of France to see peony production up close. Thanks to cold winters and sunny springs, the region produces high-quality peonies. In addition, growers begin tunnel cultivation as early as January. This allows them to strategically bring forward the peony season. As a result, the peony supply continues through the end of May, with peak demand occurring between April and May. Furthermore, the peony assortment from flower wholesaler Greenflor offers a wide variety. Think of the Sarah Bernhardt peony, the Coral Sunset peony, and new exclusive varieties. Each season brings new varieties and opportunities, thanks to close collaboration with breeders.
“Peonies aren’t just a flower; they’re an experience that begins anew every season.” — Marc van Graas, flower buyer & sourcing expert at Greenflor
from peony field to luxury flower
Growing peonies requires a great deal of patience and skill. Peonies are highly dependent on the season, temperature, and the right time to harvest. Our growers cultivate peonies largely using natural methods with minimal use of pesticides. The peonies are hand-picked and carefully sorted by length, ripeness, and appearance. Thanks to this approach, the peonies retain their vitality.
That luxurious look makes peonies indispensable in bouquets, wedding design, events, and creative floral arrangements. As soon as the bud opens, a full, rich flower emerges that instantly adds atmosphere and charm. Many consumers associate peonies with memories and special occasions. “I’ve never met anyone who doesn’t love peonies,” says Marc van Graas.
strong partnerships, strong peonies
The strong relationship between flower wholesaler Greenflor and French growers forms the foundation of our peony season. Thanks to years of collaboration with trusted growers and breeders, Greenflor can adapt quickly, respond effectively to market trends, and provide customers with exceptionally fresh, top-quality peonies. Thanks to short lines of communication, direct coordination, and a well-organized logistics chain, the latest varieties and highest-quality peonies are quickly available at Greenflor.
about Greenflor
Greenflor is the leading trendsetter and importer of unique flowers and natural décor. Our passionate team is constantly selecting the most exceptional products for florists, wholesalers, and garden centers. Every season, from winter to summer, we offer a carefully curated selection of flowers, plants, and decorations. With both fresh and dried flowers, Greenflor ensures that you can enrich your assortment with seasonal products all year round.