Sourcing without borders
Global sourcing for a unique assortment.
At Greenflor, we go beyond simply purchasing. Our sourcing specialists travel the world in search of unique flowers and exclusive products that help our customers stand out. The recent sourcing trip to Peru demonstrates what Greenflor stands for: expertise, international partnerships and a unique range.
Searching worldwide for exclusive flowers
Since the acquisition of Flora United International in 2024, Greenflor has further expanded its international sourcing network. During a recent trip to Peru, sourcing specialist Jamie den Haan and purchasing expert Gerard de Ruijter visited both existing and new growers to expand the range with exclusive flowers, unusual foliage and new product groups. With nearly 50 years’ experience, Gerard knows exactly which products are in line with market demand and what sets Greenflor apart. From hydrangeas and schinus to unusual exotic varieties: everywhere they went, they sought out flowers and botanicals that are just that little bit different.
Strong partnerships for a unique product range
Sourcing is about more than just beautiful products. It’s about sustainable relationships and local knowledge. During the trip, existing partnerships were further strengthened, new suppliers were visited and dozens of potential products were assessed. The team even stopped regularly along the way to look at unusual flowers and varieties of foliage. Only products that meet Greenflor’s quality standards deserve a place in our range.
Always one step ahead of the market
Thanks to our global network, we offer customers access to an exclusive range that is constantly evolving. From exotic Peruvian varieties and year-round hydrangeas to unusual daffodils and exclusive foliage varieties from Sri Lanka: Greenflor continues to invest in new sources, reliable suppliers and distinctive products. In this way, we ensure that our customers can keep refreshing their range and always stay one step ahead of the market.
about Greenflor
Greenflor is the leading trendsetter and importer of unique flowers and natural décor. Our passionate team is constantly selecting the most exceptional products for florists, wholesalers, and garden centers. Every season, from winter to summer, we offer a carefully curated selection of flowers, plants, and decorations. With both fresh and dried flowers, Greenflor ensures that you can enrich your assortment with seasonal products all year round.