Love is in the air! Valentine's Day 2026 will be grand, sparkling and full of character. Greenflor helps florists, buyers and wholesalers get ready for the season of romance. Discover our exclusive flowers, sustainable choices and striking accessories that make every bouquet speak for itself.
sustainable love with our roses from Ecuador
Not only the customer, but also the climate deserves love. That is why Greenflor invests in a sustainable future. Our rose team is working on full traceability of roses from Ecuador, an important step towards transparency and reliability. With modern EKT data, you can immediately see the origin, quality and sustainability of each stem. This way, you can be sure that you are buying from a flower wholesaler that cares for people and the environment.
In collaboration with 25 local growers, Greenflor brings together more than 150 varieties of roses: from fresh to preserved, from dyed to waxed. The unique climate in Ecuador ensures strong stems, full buds and deep colours. Ideal for florists looking for exclusive roses with a reliable and honest story.
gyps from Ecuador
for every trend
Dreamy clouds of delicate gypsophila give every creation a soft, trendy look. Twenty years ago, Paul van den Merendonk discovered his dream flower in Ecuador: gypsophila of exceptional quality. Since then, we have been working closely with local growers at an altitude of 3,000 metres, where the stable climate and volcanic soil ensure strong stems and vibrant colours.
Each stem is carefully coloured with organic dye, tailored to the latest colour trends. From pastel to neon: gypsophila brings every design to life. In this way, Greenflor helps florists and wholesalers distinguish themselves with quality, character and a stylish colour palette.
discover everything about gypsum from Ecuador
bows all day, every day
Bows are the finishing touch for Valentine's Day 2026. From satin to organza, a bow instantly adds a luxurious and fashionable look. Combine them with roses from our wholesale range and take your creations to a high-end level.
Trendy florists use bows in bouquets, shop displays and gift wrapping. With one simple addition, you can transform a standard floral arrangement into an irresistible eye-catcher.
more about bows?
valentine's day, but with a difference
Dare to step away from the standard bouquet. Opt for surprising, organic shapes that don't fit into a fixed mould and play with shades of pink in combination with dried flowers and preserved dandelions for extra character and texture. This creates a design in which romance and creativity come together seamlessly – exactly what your customers want to see.
Greenflor helps you with this with a versatile range of flowers and stylish products from our wholesale florist accessories. This allows you to effortlessly create designs that stand out, inspire and linger in the memory.
ready to spread the love?
Visit our Cash & Carry or discover our complete range of wholesale flowers online. From bulk flowers to dried flower wholesale products – Greenflor is your partner in inspiration and quality. Ready to spread the love? Shop our exclusive Valentine's Day selection online now!
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