valentine's roses for professionals:

the power of colour, quality and ecuadorian perfection

valentine's roses for professionals:
inleiding - blog valentijn EQ rozen

Valentine's Day is the highlight of the year for florists and wholesalers. The day revolves around emotion and symbolism, with Saint Valentine as the origin of the love story. Since then, the red rose has played the leading role. That is why professionals seek strong and exclusive flowers with impact. Greenflor offers a high-quality range of Ecuador roses, perfect for any Valentine's Day collection.

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our extensive range of ecuador roses

Thanks to our close collaboration with top growers, we offer a wide and consistently available range. In addition to red, pink, brown, orange, yellow, white and cream-coloured roses, we supply many more shades within our wholesale range. This makes it easy for you to create romantic bouquets or large retail volumes. Our roses are popular with florists who strive for quality and exclusivity. That is why many customers use both our cash and carry and our online flower wholesale service for fast and efficient purchasing.

choose quality. choose ecuador roses.

red roses: love, strength and timeless passion

Red symbolises deep love and romance. This colour is perfect for Valentine's Day, anniversaries and luxury bouquets. Red roses remain the most sought-after wholesale roses because they evoke an immediate emotional response.

pink roses: softness and modern romance

Pink represents tenderness, gratitude and growing love. This shade is becoming increasingly popular among young target groups and is well suited to birthdays, weddings and soft Valentine's Day designs. Wholesalers and florists are clearly seeing an upward trend here.

orange roses: energy and warmth

Orange symbolises enthusiasm, energy and optimism. These roses are perfect for autumn arrangements, luxury events and colourful Valentine's Day bouquets. They are ideal for florists looking for bold colours in the online floral wholesale market.

yellow roses: joy and friendship

Yellow represents light, positivity, and connection. This colour is primarily used around spring holidays or in creative hospitality concepts. As a result, demand is growing within the buy wholesale flowers category.

white and cream-coloured roses: purity and elegance

These shades symbolise tranquillity and luxury. They are perfect for weddings, serene gift creations and high-end styling. Many of our customers combine white roses with exclusive flowers or dried flowers wholesale for a layered design.

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sustainability and traceability

At Greenflor, we are building a transparent and future-oriented chain. That is why we link our Ecuador roses directly to EKT messages, making product information, certifications and grower data immediately visible. This strengthens our online flower wholesale business and provides every customer with reliable data for sustainable purchasing. Our goal is clear: by the end of this year, all our Ecuadorian roses will be fully traceable. This development brings us closer to 90% sustainable purchasing by 2025 and supports florists who want to make conscious purchasing decisions.

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red roses from ecuador:
craftsmanship under a powerful sun

Valentine's Day still revolves around the red rose. That is why many professionals choose Ecuadorian roses because of their strong stems, large buds and intense colour. However, in Ecuador, the sun is high and bright due to its location on the equator. As a result, growers protect the darker shades, such as red, with paper caps. These caps prevent burning and ensure perfect colour. This results in roses with a rich appearance and even opening, ideal for wholesale flower suppliers and designers who strive for consistent quality during peak periods such as Valentine's Day.

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trend: romantic shades are gaining ground

The last five years have seen a clear shift. In addition to red, more and more florists are opting for romantic shades such as pink, purple and beige. These colours create a refined, modern Valentine's Day look and give designs an elegant, fashionable appearance. Combine these shades with luxurious roses and exclusive flowers for a layered, contemporary style. Valentine's Day is not only about tradition, but also about creativity and storytelling.

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about Greenflor

Greenflor is the trendsetter and importer of unique flowers and natural decoration. Our passionate team selects the most extraordinary products for florists, wholesalers and garden centers. Every season, from winter to summer, we offer exclusive and perfect flowers. With our wide range of fresh and dried flowers, Greenflor ensures that you can enjoy beautiful seasonal flowers all year round.