an ode to mimosa
discover the mimosa selection
International Women's Day is all about strength, creativity and connection. At Greenflor, we celebrate this with mimosa and soft yellow tones that bring warmth and optimism and ensure fresh, inspiring creations today and every day.
mimosa | tradition & symbolism
During International Women's Day, mimosa is traditionally given as a symbol of appreciation and solidarity. This tradition originated in Italy, where mimosa was chosen for its early bloom, soft appearance and strong character. The flower represents resilience, solidarity and attention, making it a powerful and recognisable gesture to honour women worldwide.
let yellow speaktips & tricks
a unique origin of mimosa
Mimosa originates from a special growing area on the Côte d'Azur. Approximately 95 percent of global mimosa production comes from the region between Nice and San Remo, where places such as Pégomas and Mandelieu la Napoule are known as real mimosa hotspots and form the backdrop for the annual Fête du Mimosa.
Together with Greenflor buyer and sourcing expert Marc van Graas, we visited grower Jean Pierre Reynaud of JPR Productions. What once started as a small-scale nursery has grown into the largest mimosa nursery in France and today forms an important part of Greenflor's exclusive mimosa range.
where innovation and craftsmanship come together
J.P.R. Productions is a family business with over a hundred years of experience in mimosa cultivation. Through smart innovations such as packaging on water instead of in boxes and working with customised orders, the company has developed into a true pioneer within the sector. At the same time, craftsmanship remains central, as the mimosa is still cut by hand. The rich history of the family business even comes to life in its own museum, where the scent and story of mimosa are celebrated with perfumes and candles, among other things.
