Leading, trendsetter and exclusive. These terms are not empty phrases for customers of flower wholesaler Greenflor. The story of our exclusive flowers from Japan embodies bold entrepreneurship and a global vision of flower wholesaler Greenflor.

Worldwide go

The trade relationship between the Netherlands and Japan is ancient and unique. Although Japan is a crucial economic partner, flower imports are rare. Transportation costs and the reluctance of Japanese growers play a major role in this. Despite these challenges, wholesaler Greenflor imports 85,000 stems of rare flowers such as lathyrus, gloriosa and ranunculus from Japan every year between November and March.

Exclusive flowers from Japan in an instant

This is thanks to the unique relationships of our buyer and seller Jerry van Duijvenbode. This exclusive trade flies out the door even before it has reached the webshop. The flowers don’t even make it to the webshop; 90% have already been sold before they arrive. A lot goes to the Middle East or Germany, where they find their way to the most exclusive florists and events.

Exclusive flowers from Japan

The exclusivity and quality of Japanese flowers are second to none. Grown slowly, with attention to every detail. Each stem is hand-tended, resulting in flowers that are almost too good to be true. “It’s delicate, fragile trade, but thanks to the high quality, you can easily enjoy it for another week after transport!” said Jerry van Duijvenbode.

Unique partnership

“We have a unique cooperation with the Japanese flower trader Aucnet and account manager Chiaki. All the flowers they receive for the Dutch market go exclusively to Greenflor,” said Jerry van Duijvenbode, buyer and salesman at Greenflor.

Thanks to this bold move and commitment to quality, Greenflor brings the splendor and exclusivity of Japanese flowers to customers around the world. Visit our website to learn more about our unique flowers from abroad.