Greenflor x Kristina Hananeina
We are seasonal specialists. Whether it’s the heart of winter, midsummer, fall or spring. At flower wholesaler Greenflor, we know what to expect. We don’t just find and follow trends; indeed, we create them. Together with experts in design, events and floral design, our colleagues put together a unique assortment.
Greenflor x Kristina Hananeina
Trendsetter Kristina Hananeina is a Russian floral stylist based in Amsterdam. She works mainly with local flower growers and decorates the most beautiful weddings with exclusive flowers. She also organizes workshops and trainings in the field of floral art and trends in floral design. The most unique floral arrangements and designs can be found on her Instagram, where she has 31k+ followers. She buys her flowers for these showpieces from importer and exporter Greenflor, of course.
“Florists are artists who use flowers instead of paint.”
– Kristina Hananeina, florist & stylist
Flower trends for spring
Kristina shares with us her views on trends in ornamental horticulture for spring 2024:
- Wild & Natural
Florists creatively mix flowers with different types of herbs and plants . They use unique and rare species, unusual combinations and unexpected elements such as berries, wildflowers and bows. - Minimalism
Mono-floral arrangements are one of the trends for 2024. This involves using different varieties of one flower to create minimalist textures that give a sense of volume. - Veggies
Flower arrangements include everything from garlic and eggplant to asparagus and mushrooms. Table decoration has certainly reached a new level, with food, dishes, textiles, flowers and vases all serving as works of art. - Sustainability
Not just a trend, but the most important direction in the floral industry. An eco-friendly approach in all aspects: alternative working methods without the use of floral foam, use of seasonal flowers from local farmers, support of local markets, organic flowers, recyclable packaging and much more. - Colors
Summer promises to bring an explosion of vibrancy, showcasing the rich palette of next year’s floral design!
