In historic Pompeii, Annielo and Rosanna Battello run nursery with matthiolas from Italy and trading platform
Flor Trade.
Annielo’s father was a well-known Italian bulb merchant. His son expanded the family business into a flower trade successful from Europe to the Americas. Today, Flor Trade serves as a crucial link between Greenflor and the southern European matthiola trade. But ranunculus and antirrhinum are also prepared through this trading platform in warm Italy for Greenflor customers, who thus have the finest, strongest and best matthiolas at their disposal.
High quality matthiolas from Italy
Volcanic ash from Mount Vesuvius is the secret force that makes the soil of the nurseries around Naples so incredibly fertile. Thanks to mineral substances such as iron, potassium, nitrogen and phosphorus, matthiolas here grow into larger, stronger and more colorful flowers than elsewhere. A beautiful product that, thanks to an equally fruitful collaboration with Greenflor has been traveling around the world from Italy for 15 years.
matthiolas from Italy fun facts
As a wholesaler of flowers and plants, we are always looking for the most beautiful and special products to surprise our customers. One of our favorite products are matthiolas, beautiful flowers with a rich history and some interesting facts.
- Did you know that matthiolas were already cultivated in Persia more than 2,000 years ago? Back then, the flower was known for its sweet fragrance and was often used in perfumes and medicines.
- Another interesting fact is that matthiolas have different meanings in different cultures. In Victorian times, for example, they were seen as a symbol of innocence and modesty, while in medieval times they were used to scare away evil spirits.
- What makes violets so special is their long shelf life. With proper care and attention, they can last up to two weeks in a vase, making them a popular choice for florists and consumers.
matthiolas from Italy
Greenflor offers a wide assortment of violets in different colors and sizes. We work with growers committed to sustainable growing methods and ensure that our matthiolas are always fresh and of top quality.
Are you looking for the most beautiful and unusual matthiolas for your flower store, wholesale or event? Then discover our range of top quality flowers and plants in the webshop. Be inspired by this beautiful flower and delight your customers with a bouquet full of color and fragrance!
