A proud and innovative family business, Vip Roses has established itself as a globally recognized name in the rose industry. With a 3.5-acre greenhouse, the Sassen brothers produce the finest roses and refine them into true gems.

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Vip roses buyer

As an inside salesman, Jeroen Sassen, one of the three brothers, gives Greenflor a tour of the company. He shares his favorite aspect of the company: the garden roses in special colors and shapes. From beige to cream and everything in between, all the flowers they handle are actually white and have them drawn in a special way with paint, powder and glitter.

Vip roses online

At Vip Roses, they are always looking for the next gem, whether in their greenhouse or in their way of how they dye and powder the flowers. Year-round they offer all colors, with the season determining the color of the roses. They see that the dyed trade is becoming increasingly popular, especially in Germany. You can’t make it up or they sell, it; think roses packaged, dyed and powdered like muffins really to eat!

The company has an impressive online presence, with over 125k followers on Instagram and the involvement of nieces in the family business. They are also more than just roses, with a wide range of flowers including tulips, chrysanthemums and wax roses.

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Herewith we have gathered some fun fun facts about roses:

  • Roses have been grown for more than 5,000 years. The ancient Greeks, Romans and Egyptians used roses for perfume, medicine and decoration.
  • Rose petals are edible and are sometimes used as decoration on cakes and other dishes.
  • The largest rose garden in the world is Keukenhof Gardens in the Netherlands, with more than 7 million flowers, including thousands of roses.
  • The most expensive rose in the world is the Juliet Rose, introduced in 2006. This rose costs about €15 each.