Greenflor B.V. joins forces at 1 location

Dear business partner,

We would like to inform you about the next strategic step of Greenflor B.V..

In the attachment you will find the (press) release in which we announce, that the activities of the current locations Aalsmeer and Rijnsburg will fully take place from Aalsmeer as of September 1, 2024.  

Of course we are available for any questions.

With kind regards,

Greenflor B.V.
Alain de Mooij

From 1 September 2024, Greenflor B.V. will combine the activities of the current Aalsmeer and Rijnsburg locations from Aalsmeer (NL). This strategic step ensures that the assortment of both locations will be fully and uniformly available online for all customers. Moreover, this merger ensures a more efficient organizational structure and even more commercial synergy, with which customers can benefit in terms of pricing and available niche and seasonal products. Managing Director Alain de Mooij: ‘We see almost daily that customers in Rijnsburg are looking for products that are available in the large permanent stock in Aalsmeer. While customers in Aalsmeer are very interested in the South America assortment that has become available in Rijnsburg. This enables Greenflor to offer every customer a wider and even more interesting assortment’.

Greenflor B.V. has been a well-known name in the floriculture sector for many years and has developed over the years into a unique place for one stop shopping. Starting as a specialist, Greenflor has continued to expand its niche and seasonal assortment and now works with a large permanent stock, making a total package available for every customer group.

Ronald Hartevelt, leader of Greenflor Rijnsburg, says that in addition to the commercial advantages mentioned, the delivery times for clients in Rijnsburg in combination with the desired service level were also carefully considered. We have very flexible and fast transport movements between the auctions, as well as the right hub in Rijnsburg to continue to provide an excellent logistical service to our clients in Rijnsburg. We opted for an early announcement of this step, so that we have time in the coming months, together with our clients in Rijnsburg, to ensure a flawless transition’.

Greenflor is the inspiring trendsetter in floriculture. Greenflor’s passionate team finds the most extraordinary floriculture items and natural decoration products for florists, wholesalers and garden centers.